Pricing

Simple pricing.
No surprises.

Everything you need to qualify property enquiries 24/7 — web chat, SMS, and email in every plan.

14-day free trial  ·  No card required  ·  Cancel anytime

Monthly Annually 2 months free

Free trial

Try Sift end-to-end before you pick a plan

£0
14 days · then choose a plan
  • ✓1 user
  • ✓500 credits total ⓘ
  • ✓All channels (capped at 500 credits)
  • ✓14-point UK lead scoring
  • ✓UK GDPR consent capture
Start free trial

No card required

Starter

For independent agencies getting started with AI qualification

£149
per month
  • ✓1 user
  • ✓5,000 credits/month ⓘ
  • ✓Web chat widget + SMS + Email
  • ✓14-point UK lead scoring
  • ✓Viewing booking
  • ✓UK GDPR consent capture
Get Started

Cancel anytime

Growth

For agencies wanting custom branding, Zapier, and bigger volume

£299
per month
  • ✓Everything in Starter, plus:
  • ✓3 users
  • ✓15,000 credits/month ⓘ
  • ✓Zapier integration — push leads to 3,000+ apps
  • ✓Weekly property portal scraping
Get Started

Cancel anytime

Scale

For high-volume agencies and regional groups

£549
per month
  • ✓Everything in Growth, plus:
  • ✓10 users
  • ✓45,000 credits/month ⓘ
  • ✓Custom email domain (unlimited addresses) — included
  • ✓Daily property portal scraping
  • ✓White-label widget
  • ✓Custom alphanumeric SMS sender
  • ✓4-hour support SLA
  • ✓Dedicated onboarding
Get Started

Cancel anytime

Credit top-up from £15/1,000cr or £75/5,000cr  ·  14-day free trial  ·  Cancel anytime

Add-ons

Bolt-on extras

Available on any paid plan. Add or remove anytime from your billing page.

Remove Sift branding

£99 / month
Removes the "Powered by Sift" badge from your chat widget so it looks fully native to your agency.
Add-on for Starter & Growth · Included on Scale

Auto-Recharge & Credit Top-up

£15 per 1,000 credits · £75 per 5,000 credits
When your credits fall below the threshold you set, we'll automatically add credits that never expire — ensuring uninterrupted service. Or top up manually any time from your dashboard.
Available on Starter, Growth & Scale · No bulk markup — same £0.015/credit either way

Custom email domain

£9 / month
Send and receive lead emails on your agency's own domain (e.g. enquiries@youragency.co.uk) instead of @inbound.sift.software.
Add-on for Starter & Growth · Included on Scale
The maths

One recovered lead pays for a year

At a typical 1.5% commission on a £300k property, one additional completion is worth £4,500. Sift Starter costs £1,788/year.

40%
of UK property enquiries arrive outside office hours
85%
of buyers choose the agent who responds first
£67k
estimated annual revenue lost per agency to missed enquiries
Full comparison

Everything in every plan

Feature Starter
£149/mo		 Growth
£299/mo		 Scale
£549/mo
Channels
Web chat widget✓✓✓
SMS inbound & outbound✓✓✓
Email inbound & outbound✓✓✓
Custom agency email domain+£9/mo+£9/mo✓
Custom alphanumeric SMS sender––✓
Lead qualification
14-point UK lead scoring✓✓✓
Chain status capture✓✓✓
DIP / AIP capture✓✓✓
H2B & Shared Ownership eligibility✓✓✓
Property matching from listings✓✓✓
Viewing booking from agent calendar✓✓✓
Valuation & vendor qualification (sales + lettings)✓✓✓
Market appraisal booking✓✓✓
Hot / warm / cold scoring✓✓✓
Agent notes & status override✓✓✓
Compliance & data
UK GDPR consent gate✓✓✓
ICO-auditable consent record✓✓✓
Lead data export (SAR / Art. 15)✓✓✓
Lead erasure (Art. 17)✓✓✓
Team & integrations
Users1310
Lead capUnlimitedUnlimitedUnlimited
Credits included5,000/mo15,000/mo45,000/mo
Zapier integration (3,000+ apps)–✓✓
CSV lead export✓✓✓
Automated portal scraping–WeeklyDaily
Branding removal (no "Powered by Sift")+£99/mo+£99/mo✓
White-label widget––✓
4-hour support SLA––✓
FAQ

Pricing questions

Correct. You sign up, install the widget, and run the full product for 14 days without providing payment details. If you want to continue, you'll choose a plan and add a card. If not, your account pauses — no charge, no friction.
Both web and SMS conversations consume from your monthly credit wallet. Enable auto-recharge in your dashboard to automatically top up when balance runs low (£15/1,000cr or £75/5,000cr). Credits never expire. You can also purchase manually any time. Your dashboard shows credit usage in real time. Lead capture itself is unlimited on every plan.
Every channel draws from the same monthly wallet at different rates: a web widget message uses 1 credit, an email (whether a lead conversation or a handoff notification) uses 2 credits, and an SMS reply uses 20 credits. This gives you a single, predictable number to watch in your dashboard regardless of which channel a lead arrives through.
Yes. Upgrading takes effect immediately with prorated billing. Downgrading takes effect at the start of your next billing cycle.
Yes. Sift sits on your website and qualifies leads before they reach your CRM — it's a pre-CRM layer, not a replacement. Leads land in the Sift dashboard and can be exported via CSV. On Growth and Scale plans you can forward qualified leads to any CRM via Zapier (3,000+ apps). Native integrations for Reapit, Alto, Dezrez and Jupix are on the roadmap.
Yes — on every plan. Sift detects valuation enquiries for both sales and lettings, captures the address, sell-or-let intent, timeline, motivation, and whether other agents are valuing, then books the market appraisal and scores the vendor on a valuation-specific rubric. It does not give an instant online valuation (no automated £ figure) — your valuer provides the figure in person. See how it works →
Monthly plans are cancel-anytime with no minimum term. Annual plans are billed upfront for 12 months at a 2-month discount — cancelable at the end of the annual period.
Under 15 minutes for most agencies: paste one script tag into your website, upload your property listings as CSV or Excel, set your availability for viewing bookings. The AI agent is live immediately. No onboarding call required — though Scale customers get a dedicated setup session.

Start your free trial today

No card, no commitment. Install the widget, upload your listings, and see Sift qualify your first lead tonight.

Get Started Free

14-day trial  ·  All Starter features  ·  Cancel anytime