53% of Rightmove enquiries arrive outside working hours. Most go unanswered until Monday. Enter your numbers below and see what that gap costs you annually.
| Leads recovered | Extra completions/yr | Added annual revenue |
|---|---|---|
| 20% of missed leads | 5.0 | £13,440 |
| 50% of missed leads | 12.5 | £33,600 |
| 80% of missed leads | 19.9 | £53,760 |
Sift costs £149–£299/month. At 20% recovery, the ROI is 7.5× in year one.
We assume 60% of out-of-hours enquiries go unrecovered before the buyer contacts another agent (based on Rightmove data: buyers contact an average of 3.7 agents; those who receive a response within 5 minutes are 9× more likely to book a viewing). The remaining 40% are recovered via next-morning callback. Viewing-to-completion rate uses your inputted conversion, adjusted for the typical 85% offer acceptance rate. All figures are estimates — your actual numbers will vary.
Sift qualifies buyers on your website 24/7 — chain status, DIP, budget, timeline — and pushes scored leads to your CRM overnight. 14-day free trial. No credit card. 10-minute setup.
Analysis of Rightmove enquiry timestamps shows the majority of buyer enquiries are sent in the evening (after 6pm) and on weekends. This varies by property type and market — rural markets and premium properties tend to have higher out-of-hours rates as buyers research in leisure time. You can adjust this figure in the calculator above.
Rightmove's own research shows buyers who receive a substantive response within 5 minutes are 9× more likely to book a viewing than those who wait 30 minutes. For a 12-hour gap (9pm Sunday to 9am Monday), the probability of converting that buyer drops significantly — particularly because that buyer contacted 3–4 other agents simultaneously. We estimate 60% of out-of-hours leads are effectively lost by the time of Monday callbacks. This is a conservative estimate — the true figure may be higher.
Recovery means the buyer receives a substantive response — one that qualifies their situation and invites them to a viewing — within minutes of their enquiry, rather than 12+ hours later. Sift does this automatically: when a buyer enquires on your website at 11pm, Sift's AI engages them in a qualification conversation, captures chain status, DIP, budget, and timeline, and books a viewing if appropriate. The lead arrives in your CRM pre-scored before your team starts work.
No. The calculation reflects the out-of-hours lead loss problem that exists for every UK estate agency that relies on next-morning callbacks. Whether you use Sift or not, the gap exists. We share this calculator because we think independent agents deserve to understand the cost — and then make an informed decision about whether £149/month to close that gap makes commercial sense for their branch.