Reapit is one of the biggest names in UK estate-agency software, and Reapit AI — usually shortened to RAI — is the AI Copilot it's rolling out across its platform. If you're a Reapit agency, you've probably been told RAI is coming (or it's already in your account). So where does a website qualification tool like Sift fit? Are they competitors, or do they do different jobs? This guide draws the line clearly and honestly.
Reapit RAI works alongside agents through their day — at viewings, on the move, and in the CRM — helping them act on contacts already in Reapit. Sift works before your CRM, qualifying website and portal enquiries and delivering scored leads to your dashboard (and into Reapit via Zapier, webhook or the API). They sit at different points in the funnel — so most Reapit agencies can run both.
What Reapit RAI does
Reapit RAI is a voice-first, mobile-first AI Copilot that lives with the agent through their day — preparing them for viewings, surfacing property and applicant context in the moment, capturing follow-ups, and drafting communications. It's accompanied by the RAI AppMarket (task-specific AI agents) and RAI Builder (a no-code AI agent builder), is deeply embedded into the Reapit platform, and is rolling out in phases from summer 2026.
That's genuinely valuable — once a lead is in Reapit, RAI helps your team act on it faster. What RAI doesn't do is sit on your public website and qualify a brand-new enquiry at 10pm before it ever becomes a Reapit contact. That's a different stage of the journey.
What Sift does
Sift is an AI chat agent on your website. When a buyer enquires — including the 40%+ who do so outside office hours — Sift answers instantly, runs a UK property qualification (chain, DIP/AIP, cash, budget, timeline, scheme eligibility), scores the lead, and delivers a structured record to your Sift dashboard and CSV export, with Zapier (6,000+ apps), an outbound webhook or REST API on Growth & Scale so it lands in Reapit (or Alto, Dezrez, Loop or Rex). Native CRM integrations are on the roadmap. It's the front door; RAI is what happens once the visitor is inside.
Reapit RAI vs Sift at a glance
| Reapit RAI | Sift | |
|---|---|---|
| Where it works | Across Reapit (mobile, voice, desktop) | On your website (pre-CRM) |
| Main job | Agent productivity, in-moment context & drafting | Qualify & score new enquiries |
| Captures out-of-hours enquiries | ✗ Only existing contacts | ✓ 24/7 on the website |
| UK-specific buyer qualification (chain, DIP/AIP, scheme eligibility) | ~ Not its focus | ✓ 14-point scoring |
| Works on other CRMs | ✗ Reapit only | ✓ Via Zapier, webhook & API |
| Availability | ~ Phased rollout (the RAI Copilot launches summer 2026) | ✓ Self-serve now |
| Pricing | Part of Reapit contract | From £149/mo, transparent |
~ = not confirmed / not the product's focus per publicly available information, June 2026.
Reapit RAI — strengths and limits
A voice-first, mobile-first AI Copilot embedded across Reapit — plus the RAI AppMarket and RAI Builder for task-specific agents.
- Native to Reapit — no extra integration
- Speeds up drafting, summaries and next actions
- Improves how teams work the existing pipeline
- AppMarket of task-specific AI agents + no-code Builder
- Backed by a major UK platform
- Reapit-only — no help if you use another CRM
- Agent-facing only — doesn't capture pre-CRM website enquiries
- Phased rollout — not every agency has it yet (the RAI Copilot launches summer 2026)
- Pricing bundled in the Reapit contract, not transparent
Pricing: Pricing not publicly disclosed — quoted as part of your Reapit agreement.
Best for: Reapit agencies wanting on-the-go agent productivity gains across viewings, voice and CRM.
Sift — strengths and limits
An AI website chat agent that qualifies and scores buyers 24/7, then delivers them to your dashboard and into Reapit (or any major UK CRM) via Zapier, webhook or the API.
- Catches enquiries before they're lost — including out of hours
- 14-point UK buyer/tenant qualification + scoring
- Delivers scored leads to your dashboard and into Reapit via Zapier, webhook or API
- CRM-agnostic and self-serve today
- Transparent flat pricing, GDPR-first consent
- Not an agent-side workflow Copilot (that's RAI's job)
- Website/portal enquiries, not phone
- Focused on 1–20 branch agencies
Pricing: Starter £149/mo · Growth £299/mo · Scale £549/mo · 14-day free trial.
Best for: Any agency losing website/portal enquiries before they reach the CRM — Reapit users included.
Why most Reapit agencies can run both
This isn't an either/or. The lead journey has two distinct gaps, and these tools fill different ones. Before the CRM, the risk is that a buyer enquires out of hours and goes cold before anyone responds — that's Sift's gap. After the CRM, the risk is that negotiators are slow or inconsistent working the pipeline — that's RAI's gap.
If you're a Reapit agency still waiting for RAI to reach your account, Sift solves the more urgent, revenue-critical problem now: not losing the enquiry in the first place. When RAI arrives, the two layer cleanly — Sift hands Reapit a scored lead, and RAI helps your team act on it. For the bigger picture, see our comparison of AI chatbots for estate agents and the cost of missed enquiries.
Frequently asked questions
Stop losing enquiries before Reapit ever sees them
Sift qualifies buyers 24/7 and delivers scored leads to your dashboard — and into Reapit via Zapier, webhook or our API on Growth & Scale. 14-day free trial. No card required.
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