Structurely is one of the best-known AI lead-conversion tools in real estate. It pioneered the "AI assistant that texts and qualifies your leads" category, and it has a strong reputation — in the United States. For UK estate agents, that geography is the whole story. This is an honest comparison of Structurely and Sift, and why the right answer for a UK agency usually comes down to which market the tool was built for.
Structurely is a US company (founded in Iowa, now headquartered in Ft. Myers, Florida) serving the US real-estate market. Its qualification logic, lending terminology, and integrations are built around US practice. It has no meaningful UK market presence, no Rightmove/Zoopla awareness, and prices in US dollars from around $499/month. That doesn't make it a bad tool — it makes it the wrong tool for UK property.
Structurely pricing (2026)
| Plan | Price (USD) |
|---|---|
| Team | ~$499/mo |
| Company | ~$999/mo |
| Enterprise | Custom |
Per Structurely's website, June 2026. USD pricing; entry tier ~$499/month.
Structurely vs Sift at a glance
| Structurely | Sift | |
|---|---|---|
| Built for | US real estate | UK estate agents |
| Qualification terms | US (pre-approval, US loan types) | UK (DIP/AIP, chain, schemes) |
| Portal awareness | US portals (e.g. Zillow) | ✓ Rightmove, Zoopla, OnTheMarket |
| UK CRM push | ✗ US CRMs | ✓ Via Zapier, webhook & API |
| UK GDPR / ICO consent | ✗ Built for US privacy norms | ✓ Built in |
| Currency | USD | GBP |
| Entry price | ~$499/mo | £149/mo |
Structurely — credit where it's due
A mature, well-regarded AI lead-conversion assistant for US real estate agents and teams, strong on long-term lead nurture by text.
- Established, proven product in the US market
- Strong AI conversation and long-term nurture
- Good integrations with US real-estate CRMs
- Built around US buyer qualification
- No UK market presence or UK property knowledge
- No Rightmove / Zoopla / OnTheMarket awareness
- US lending terms — no chain, DIP/AIP or UK schemes
- No native push to UK CRMs (Alto, Reapit, Dezrez, Loop, Rex)
- USD pricing from ~$499/month — high entry point
Pricing: Team ~$499/mo · Company ~$999/mo · Enterprise custom (USD).
Best for: US real-estate teams. Not a fit for UK estate agency workflows.
Why UK property needs UK qualification
US and UK property transactions are different at the level that qualification actually cares about. In the US, the key money signal is mortgage pre-approval; there's no equivalent of an onward chain, and government schemes like Help to Buy or shared ownership don't exist. A tool that qualifies on US signals literally doesn't ask the questions a UK negotiator needs answered.
UK qualification turns on: is the buyer in a chain, and where in it? Do they have a Decision or Agreement in Principle? Are they a cash buyer? Are they eligible for (or using) a scheme? Did the enquiry come from Rightmove, Zoopla or OnTheMarket — and how does that change intent? These are the things that separate a proceedable buyer from a browser, and they're exactly what Sift is built to capture and score. See how to qualify property buyers in the UK for the full framework.
Add CRM-agnostic delivery into UK CRMs — via the Sift dashboard, CSV export, Zapier (6,000+ apps), an outbound webhook or our REST API (native CRM connectors are on the roadmap) — together with GDPR/ICO-aligned consent and GBP pricing from £149/month, and the comparison resolves itself for a UK agency: Structurely is a great tool in the wrong country. Sift is the UK-native equivalent.
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