AI Lead Qualification
Before Buyers Reach Your Reapit CRM
Reapit RAI is excellent at what happens inside your CRM. Sift handles what happens before — qualifying the anonymous website visitor before they ever become a record. The two work together, not against each other.
14-day trial · From £149/month · Native Reapit integration on the roadmap
of buyer enquiries arrive outside office hours
of callers won't leave a voicemail or call back
lost by UK estate agents annually to missed enquiries
Sift and Reapit RAI: different layers, not competitors
Reapit RAI operates inside your CRM — it works on leads that are already there. Sift operates on your external website — it creates leads in the first place, qualifying buyers before anyone at your agency has spoken to them.
| Dimension | Reapit RAI | Sift |
|---|---|---|
| Where it operates | Inside Reapit CRM | On your agency website |
| Who it handles | Leads already in CRM | Anonymous visitors before CRM contact |
| When buyer is first contacted | After enquiry submitted | At the moment they visit your site |
| Out-of-hours coverage | CRM workflow only | 24/7 live qualification |
| GDPR consent capture | Standard CRM entry | ICO-auditable consent before any PII collected |
| Where qualified leads land | Within existing CRM records | Sift dashboard — CSV export, outbound webhook (Growth/Scale) |
How Sift works for a Reapit agency
Buyer lands on your website
Sift's widget responds instantly — at any hour, any day.
GDPR consent captured
Before any personal data is collected, the buyer consents. Full ICO audit trail with timestamp, consent text shown, and hashed IP.
AI qualifies the buyer
Chain status, Decision in Principle, buyer scheme eligibility, budget, timeline — in plain conversation, before any agent is involved.
Leads land in your Sift dashboard
Chain status, DIP, lead score, consent record, and full transcript — all in the Sift dashboard. Export via CSV at any time, or configure an outbound webhook (Growth/Scale) to forward leads to a URL of your choice. Native Reapit integration is on the roadmap.
Negotiator picks up a qualified record
Your team doesn't touch a cold enquiry — they start every conversation already knowing the buyer's position.
What Sift captures for each lead
Native Reapit integration is on our roadmap
Native Reapit integration is on our roadmap — talk to us if it is a blocker.
Simple, transparent pricing
All plans include the widget, SMS, email, GDPR consent flow, and CSV export. Outbound webhook on Growth and Scale. No annual lock-in.
- 5,000 message credits/mo
- Unlimited lead qualification
- 1 user
- Web, email & SMS channels
- 15,000 message credits/mo
- Unlimited lead qualification
- 3 users
- Custom email domain (£9/mo add-on)
- Weekly auto-scrape
- Zapier, webhook & REST API
- 45,000 message credits/mo
- Unlimited lead qualification
- 10 users
- Custom email domain included
- Full analytics dashboard (Scale)
Save 2 months with annual billing. Credit top-up from £15 per 1,000 credits.
Frequently asked questions
Does Sift work with Reapit CRM?
Qualified leads land in the Sift dashboard with full conversation transcript, GDPR consent record, lead score, and contact details. Export via CSV at any time. On Growth and Scale plans, leads can also be forwarded to an outbound webhook URL of your choice. Native Reapit integration is on the roadmap — talk to us if it is a blocker.
How is Sift different from Reapit RAI?
Reapit RAI is an AI Copilot that operates inside the Reapit CRM — helping negotiators with tasks and insights once leads are in the system. Sift operates before that: qualifying buyers on your agency website. Qualified leads land in the Sift dashboard with full transcript, GDPR consent, lead score, and contact details — exportable via CSV, or forwardable to an outbound webhook on Growth/Scale plans. The two tools are complementary, not competing.
Can I use Sift while waiting for Reapit RAI to roll out?
Yes — and many Reapit agencies do exactly this. Reapit RAI is rolling out in phases through 2025–2026. Sift is available now, with a 14-day free trial, and covers the pre-CRM qualification layer that RAI does not address regardless of your RAI rollout status.
Do I need a specific Reapit plan to use Sift?
No. Sift runs independently as a website chat widget — it does not depend on your Reapit tier or RAI being enabled. Leads land in the Sift dashboard; CSV export is on every plan, and an outbound webhook is available on Growth and Scale.
What does Sift cost for a Reapit agency?
Sift is priced from £149/month (Starter) to £549/month (Scale), with all plans including the web chat widget, CSV export, and a 14-day free trial — no card required. Growth and Scale add an outbound webhook for forwarding leads. Annual billing saves two months.
Start qualifying leads while you sleep
14-day free trial. No card required. Live on your Reapit agency website in under 10 minutes.
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