Built for Loop CRM agencies

24/7 AI Lead Qualification
for Your Loop CRM Agency

Loop is great at managing your pipeline. But it can't answer a buyer's enquiry at 11pm on a Sunday. Sift handles that — qualifying leads on your website 24/7, then sending the serious ones to your team each morning.

14-day trial · From £149/month · No CRM switch needed

40%

of buyer enquiries arrive outside office hours

85%

of callers won't leave a voicemail or call back

£119m

lost by UK estate agents annually to missed enquiries

How Sift works alongside Loop CRM

1

Buyer lands on your website

Sift's widget is on your agency site — it responds instantly, any time of day.

2

GDPR consent captured

Before any personal data is collected, the buyer consents. Full ICO audit trail stored automatically.

3

AI qualifies the buyer

Chain status, Decision in Principle, buyer scheme eligibility, budget, timeline — in plain conversation, not a form.

4

Hot leads in your Sift dashboard

Scored, ranked, and ready. Your team reviews overnight leads before the first viewing of the day.

5

Leads land in your Sift dashboard

Export via CSV at any time (every plan), or route leads into Loop via Zapier, an outbound webhook, or the REST API on Growth/Scale. A native Loop integration is on the roadmap.

What Sift captures for each lead

Chain status chain-free / in chain / unknown
Mortgage readiness DIP held / pending / exploring
Cash buyer immediate / conditional / unknown
Buyer scheme Help to Buy / Shared Ownership / none
Timeline <6 weeks / 6-12 weeks / 12+
Lead score hot / warm / cool

Plus: full conversation transcript, GDPR consent record, and contact details — stored in the Sift dashboard, exportable via CSV, and routable into Loop via Zapier, an outbound webhook, or the REST API on Growth/Scale.

Why Loop agencies are switching on Sift now

No competing platform AI

Loop CRM has no built-in AI lead qualification product. Unlike Alto (Lead Flow), there's no "activate the built-in one" path — Sift is the qualification layer for every Loop agency.

No CRM switch required

Sift sits in front of Loop CRM, not instead of it. Keep your CRM, your data, your workflow — just add 24/7 AI coverage on your website.

Installs in 10 minutes

One script tag on your website. No API keys to configure, no developer project. Paste the snippet, publish, done.

Loop alone vs Loop + Sift

Loop manages your pipeline. Sift fills the gap that comes before the pipeline starts.

Scenario Loop alone Loop + Sift
Buyer enquires at 10pm Sunday Voicemail or missed Qualified instantly
Chain status known before first call You ask on the call Already in the record
DIP / mortgage status confirmed Unknown until callback Captured in conversation
GDPR consent for web enquiries Basic form consent only Full ICO audit trail
Lead score before team review Manual triage required Hot / warm / cool assigned
Out-of-hours enquiries lost Up to 40% of total volume Zero missed conversations

Simple, transparent pricing

All plans include the widget, SMS, email, GDPR consent flow, and CSV export. Zapier, outbound webhook, and REST API access on Growth and Scale. No annual lock-in.

Starter
£149/mo
  • 5,000 message credits/mo
  • Unlimited lead qualification
  • 1 user
  • Web, email & SMS channels
Growth
Most popular
£299/mo
  • 15,000 message credits/mo
  • Unlimited lead qualification
  • 3 users
  • Custom email domain (£9/mo add-on)
  • Weekly auto-scrape
  • Zapier, outbound webhook & REST API
Scale
£549/mo
  • 45,000 message credits/mo
  • Unlimited lead qualification
  • 10 users
  • Custom email domain included
  • Full analytics dashboard (Scale)

Save 2 months with annual billing. Credit top-up from £15 per 1,000 credits.

Frequently asked questions

Does Sift integrate with Loop CRM?

Sift has no native, built-in Loop CRM integration today. Qualified leads land in the Sift dashboard with full conversation transcript, GDPR consent record, lead score, and contact details — with CSV export on every plan. On Growth and Scale, leads can be routed into Loop via Zapier, an outbound webhook, or the REST API. A native Loop integration is on the roadmap.

How does Sift work with Loop CRM?

Sift is a website chat widget that qualifies buyers in a structured conversation. Qualified leads land in the Sift dashboard with full transcript, GDPR consent, lead score, and contact details — with CSV export on every plan, and Zapier, an outbound webhook, or the REST API for routing into Loop on Growth/Scale. Loop handles the pipeline management side; Sift handles the pre-CRM qualification that Loop doesn't cover. A native Loop integration is on the roadmap.

Does Loop CRM have AI lead qualification built in?

Loop CRM is a property and pipeline management platform — it organises and manages leads once they are in your system. It does not include a website AI chat widget that qualifies buyers at the point of enquiry. Sift fills that gap, capturing qualification signals on your website and surfacing clean records in the Sift dashboard. Records can be exported via CSV, or routed into Loop via Zapier, an outbound webhook, or the REST API on Growth/Scale.

Will Sift disrupt my existing Loop CRM workflow?

No. Sift runs independently as a website widget — it does not change your Loop configuration or existing workflows. Setup takes under 10 minutes: add a script tag to your website and Sift starts qualifying enquiries immediately. Leads land in the Sift dashboard; CSV export is on every plan, with Zapier, an outbound webhook, or the REST API available on Growth and Scale for routing into Loop.

What does Sift cost for a Loop CRM agency?

Sift is priced from £149/month (Starter) to £549/month (Scale), with all plans including the web chat widget, CSV export, and a 14-day free trial — no card required. Growth and Scale add Zapier, an outbound webhook, and REST API access for routing leads into Loop. Annual billing saves two months.

Start qualifying leads while you sleep

14-day free trial. No card required. Live on your Loop CRM agency website in under 10 minutes.

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