Sift vs Reapit RAI
Reapit RAI (AI Copilot) is rolling out in phases inside your CRM. Sift is available today — qualifying website enquiries before they reach any CRM, 24/7, with full UK buyer signals.
Written by Sift. Reapit RAI data based on publicly available information as of May 2026.
- ✓Available today — self-serve trial in minutes
- ✓Works on any agency website, any CRM
- ✓Catches leads before they enter your CRM
- ✓24/7 live conversation qualification
- ✓Transparent pricing from £149/month
- ✓Leads in dashboard · CSV export · Zapier / outbound webhook (Growth/Scale)
- ~Phased rollout — not available to all agencies yet
- ~Reapit CRM only — no cross-CRM support
- ~Operates on leads already inside your CRM
- ~AI Copilot for workflow productivity
- ~Pricing via Reapit contract — not public
- ~Deployed via Reapit account team
The response gap neither tool is discussing
Whether or not you have RAI, these numbers apply to every UK estate agent. They're the reason pre-CRM qualification matters.
of buyer enquiries arrive outside office hours
of callers won't leave a voicemail or try again
average gap between enquiry and first response
RAI processes leads once they're in Reapit. These 40% never get there.
The phased rollout problem
Reapit RAI is a significant AI investment — genuinely impressive for what it handles inside the CRM. But it's not available to every Reapit agency. Access is being rolled out in phases by Reapit account teams through 2025–2026.
If your agency is waiting on RAI access, you have a choice: wait (and lose the enquiries that fall through in the meantime) or add a pre-CRM qualification layer that works today.
Sift doesn't require Reapit to do anything. It installs on your website in 10 minutes, and qualified leads land in the Sift dashboard with full transcript, GDPR consent record, score and contact details. Export via CSV at any time, or connect to 6,000+ apps via Zapier or forward leads to any URL via outbound webhook (Growth/Scale). Native CRM integrations are on the roadmap.
Self-serve trial. Website widget live in 10 minutes. Leads in the Sift dashboard, CSV export, Zapier / outbound webhook (Growth/Scale). No Reapit involvement required.
Deployed by Reapit account teams. Availability depends on your contract tier and rollout phase. Timeline managed by Reapit.
Sift handles pre-CRM qualification now. RAI handles in-CRM workflow when it arrives. No conflict — two different stages of the same funnel.
Feature comparison
Reapit RAI capabilities based on publicly available information as of May 2026. Features marked "Not confirmed in public info" may exist — we simply can't verify them from published sources.
| Feature | Sift | Reapit RAI |
|---|---|---|
| Availability | ✓ Self-serve, available now | ~ Phased rollout — contact Reapit |
| CRM dependency | ✓ Any CRM (or no CRM) | ✗ Reapit only |
| Where it operates | On your website (pre-CRM) | Inside Reapit CRM (in-CRM) |
| Captures anonymous website visitors | ✓ | Not confirmed in public info |
| 24/7 live conversation with buyers | ✓ | Not confirmed in public info |
| UK buyer qualification signals | ✓ Chain, DIP, scheme, budget, timeline | Not confirmed in public info |
| Lead scoring (0–100) | ✓ | Not confirmed in public info |
| GDPR consent capture | ✓ Built-in, ICO audit trail | Standard Reapit data handling |
| In-CRM workflow AI (tasks, comms) | Not Sift's focus | ✓ RAI Copilot core feature |
| CRM pipeline productivity | Not Sift's focus | ✓ RAI Copilot core feature |
| Reapit CRM integration | ~ Dashboard · CSV export · Zapier / outbound webhook (Growth/Scale). Native Reapit integration on roadmap. | ✓ Native (built-in) |
| Setup time | 10 minutes (one script tag) | Managed by Reapit account team |
| Self-serve trial | ✓ 14-day free trial, no card | ✗ Via Reapit sales process |
| Transparent pricing | ✓ From £149/month | ✗ Part of Reapit contract |
| Works while waiting for RAI | ✓ Yes — complementary | ✗ N/A |
Two layers of the same funnel
Sift and Reapit RAI solve different problems in the same pipeline. They don't overlap — they connect.
Sift closes the gap before leads reach Reapit. RAI optimises the work once they're there.
Who should choose what
- ✓You want to start qualifying website leads today, not after a rollout process
- ✓You're on Reapit and want to bridge the gap while waiting for RAI
- ✓You're not on Reapit and need a CRM-agnostic AI qualification layer
- ✓You want a self-serve trial before any commercial commitment
- ✓The 40% of enquiries arriving out of hours are your primary problem
- →Your main friction is workflow productivity inside Reapit, not inbound lead capture
- →You already have RAI access and it's covering your CRM workflow needs
- →Deep Reapit-native integration is a hard requirement over speed to deploy
Pricing transparency
- Starter: £149/month
- Growth: £299/month
- Scale: £549/month
14-day free trial, no card required. Cancel any time. Annual billing saves 2 months.
Pricing is negotiated as part of your Reapit CRM subscription. Not publicly listed.
Contact your Reapit account manager for details.
Available today. No Reapit involvement needed.
Start qualifying website leads in 10 minutes. Scored leads land in the Sift dashboard — export via CSV at any time, or connect to 6,000+ apps via Zapier or forward leads to any URL via outbound webhook (Growth/Scale). Works now, alongside RAI when it arrives. Native CRM integrations on the roadmap.
Start Free Trial14-day trial · No card required · Dashboard + CSV + webhook
Frequently asked questions
Does Sift work with Reapit CRM?
Leads land in the Sift dashboard with full conversation transcript, GDPR consent record, lead score, and contact details. Export via CSV at any time. On Growth and Scale plans, leads can be connected to 6,000+ apps via Zapier or forwarded to any URL via outbound webhook. Native integrations with leading UK estate agent CRMs (including Reapit) are on the roadmap.
Can I use Sift while waiting for Reapit RAI?
Yes — this is one of the most common reasons Reapit agencies choose Sift. RAI is in phased rollout and not yet available to all agencies. Sift is self-serve and live today. When RAI does arrive, the two tools operate at different layers (Sift pre-CRM, RAI in-CRM) and work together.
What is the difference between Sift and Reapit RAI?
Sift qualifies buyers on your website before they enter any CRM — running 24/7 even when your office is closed. Reapit RAI is an in-CRM AI Copilot that helps manage and action leads already in Reapit. Sift prevents leads going cold before they reach your CRM; RAI improves what happens to leads once they're there.
Do I need Reapit to use Sift?
No. Sift works independently of your CRM — leads land in the Sift dashboard and can be exported via CSV or connected to 6,000+ apps via Zapier or forwarded to any URL via outbound webhook (Growth/Scale). Native CRM integrations are on the roadmap.
How much does Sift cost compared to Reapit RAI?
Sift is publicly priced from £149/month with a 14-day free trial — no card required. Reapit RAI pricing is not publicly available and is part of the Reapit CRM contract. Contact Reapit for pricing.