Built for HMO letting agents

One HMO vacancy.
Forty enquiries.
Two suitable tenants.

HMO vacancies attract 3× more enquiries than standard lets — and most of them won't proceed. Wrong budget, no guarantor, student applying for a professional let, group of five applying for a four-bed. Sift qualifies every enquiry automatically, 24/7, so your team only contacts the ones who can actually move in.

14-day trial · From £149/month · Works for student, professional, and mixed HMO portfolios

more enquiries per vacancy for HMO rooms vs whole-property standard lets (SpareRoom / Rightmove data)

70%

of HMO room enquiries come from applicants who won't proceed — wrong budget, mismatched move-in date, or group size mismatch

Aug–Sep

student HMO agents see 3–5× normal enquiry volume in the peak letting season — the biggest stress test of any letting team's capacity

HMO qualification isn't the same as standard lets

The 30× room rent rule, per-occupant Right to Rent, student guarantor requirements, and group vs individual enquiries — standard qualification flows miss every one of these. Sift handles all of them.

Income — per room

30× monthly room rent

For a £600/mo room, the income threshold is £18,000/yr — not £45,000+ for the whole property. Sift applies the correct per-room affordability check for each individual occupant.

Right to Rent — per person

Not per tenancy — per occupant

Every individual in an HMO must pass Right to Rent checks independently. Sift captures RTR eligibility for each enquirer — including group applications where multiple people are assessed together.

Student flow

Different income path

Students have maintenance loan income + parental support — not employment income. Sift uses a separate qualification path for full-time students: enrolment confirmation, term dates, and guarantor availability instead of salary checks.

Group vs individual

Group let or single room?

A group of five applying for a six-bed will occupy a vacancy you needed two separate tenants to fill. Sift identifies group vs individual enquiries immediately, and confirms the exact number applying together.

Property type clarity

Do they know it's an HMO?

Many applicants enquire via Rightmove without realising they're applying to a shared house. Sift confirms the applicant understands the property type, shared facilities, and house rules — preventing viewings that waste everyone's time.

Move-in alignment

Void minimisation

HMO landlords hate partial voids. Sift confirms exact move-in date before any viewing — ensuring tenants applying for "September" are aligned with your specific property's renewal cycle, not just loosely available that month.

How Sift handles HMO enquiries

1

Enquiry arrives — Sift responds in 90 seconds

Whether it's 9am Monday or 11pm Sunday, every enquiry gets an immediate, intelligent response. Your team doesn't need to be available — Sift is.

2

Property type and occupancy confirmed

Sift confirms the applicant understands they're enquiring about a shared house, establishes whether they're a single applicant or part of a group, and identifies how many will be moving in together.

3

Student or professional — different path

Employment status determines the qualification flow. Students are asked about university, year, term dates, and guarantor. Working tenants are asked about income vs the room rent. Sift routes each applicant correctly.

4

Right to Rent captured per person

For group enquiries, Sift asks RTR eligibility for each named individual. For single-room enquiries, it captures the individual's status. Flagged results are highlighted in the dashboard before your team follows up.

5

Ranked shortlist ready each morning

Your team starts the day with a scored list: hot applicants (meet all criteria) at the top, cool applicants (income shortfall, no guarantor, mismatched date) flagged for review or rejection. No inbox archaeology required.

What Sift captures per HMO enquiry

Single applicant or group individual / group of N
Student or working professional student / employed / self-emp
Income vs room rent (30× rule) pass / borderline / fail
Guarantor available yes (UK) / no / not needed
Right to Rent (per occupant) eligible / needs check / flagged
Move-in date specific date / range
University and course (students) name / year / term date
Overall applicant score hot / warm / cool

Full conversation transcript and GDPR consent record stored per applicant in the Sift dashboard. Export via CSV at any time, or configure an outbound webhook on Growth/Scale plans to forward leads to a URL of your choice. Native integrations with leading UK letting CRMs are on the roadmap.

Built for the August–September rush

Student HMO agents know what peak season looks like. From late July through mid-September, a single 5-bed student property generates 50–80 Rightmove and SpareRoom enquiries in two weeks. Most are unsuitable. Almost all contact 10–20 properties simultaneously and move on within hours if they don't hear back.

The team that responds first — and qualifies fastest — fills their voids. The team that's still working through Monday's inbox on Wednesday loses the proceedable tenants to competitors who got there first.

Sift means you respond to every enquiry within 90 seconds, all summer, without adding headcount. Peak season becomes manageable — not a crisis.

90-second response, every time

Sift responds immediately to every enquiry — including at 11pm on a Sunday when your competitors are asleep.

Pre-qualified shortlist each morning

Arrive to a ranked list of hot applicants — not an inbox of 40 unread messages to process before you can start calling.

No extra headcount for summer

Some agents hire temporary staff to handle peak-season enquiry volume. Sift handles the triage — your existing team handles the viewings.

GDPR-compliant audit trail

Every applicant conversation is stored with a consent record — useful for HMO licensing compliance documentation as well as standard letting requirements.

Simple, transparent pricing

All plans include HMO qualification flows, the chat widget, SMS, GDPR consent management, and CSV export. Outbound webhook on Growth and Scale. No annual lock-in.

Starter
£149/mo
  • 5,000 message credits/mo
  • Unlimited lead qualification
  • 1 user
  • Web, email & SMS channels
Growth
Most popular
£299/mo
  • 15,000 message credits/mo
  • Unlimited lead qualification
  • 3 users
  • Custom email domain (£9/mo add-on)
  • Weekly auto-scrape
  • Zapier, webhook & REST API
Scale
£549/mo
  • 45,000 message credits/mo
  • Unlimited lead qualification
  • 10 users
  • Custom email domain included
  • Full analytics dashboard (Scale)

Save 2 months with annual billing. Credit top-up from £15 per 1,000 credits. See full pricing →

Frequently asked questions

How does Sift qualify HMO tenants differently from standard lets?

HMO qualification uses the 30× monthly room rent rule per occupant rather than whole-property affordability. Right to Rent is checked per individual, not per tenancy. Students follow a separate path (enrolment, guarantor) instead of employment income checks. Group enquiries are identified and sized before any viewing is booked. Sift applies HMO-specific logic automatically when a property is flagged as shared occupancy.

Can Sift handle the peak-season student enquiry rush?

Yes — this is one of the strongest use cases. During July–September, a single 6-bed student property can receive 50–80 enquiries in two weeks. Sift responds to every enquiry within 90 seconds, qualifies each student (university, year, move-in date, guarantor), and produces a ranked shortlist. Peak season becomes manageable regardless of enquiry volume, without adding temporary staff.

Does Sift check Right to Rent for each HMO occupant?

Yes. Sift captures initial Right to Rent eligibility for every individual enquirer — nationality, residency status, and visa category. For group enquiries, the RTR pre-check runs per named person. This flags potential issues before viewings are booked. The formal documentary Right to Rent check is still completed by your team before the tenancy begins, as legally required.

Will Sift work for both licensed HMOs and smaller properties below the threshold?

Yes. Sift's HMO qualification flow applies to any shared-occupancy property — whether it's a 3-bed below the mandatory licensing threshold or a 7-bed requiring a full HMO licence. If your local authority operates additional or selective licensing schemes, Sift's applicant audit trail also provides useful documentation for compliance purposes.

Can Sift qualify both student and professional tenants in a mixed HMO portfolio?

Yes. Sift uses a different qualification path depending on the applicant's stated status — standard 30× income check for working tenants, university + guarantor route for students. The right path is selected automatically based on what the applicant says in the opening exchange. No manual configuration is needed per property.

Stop manually triaging 40 enquiries per vacancy

14-day free trial. No card required. HMO qualification flows included in every plan. Live on your website in 20 minutes.

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