Goodlord starts at the offer.
Sift starts at the enquiry.
Goodlord handles your tenancy creation, referencing, and digital signing. But 70+ enquiries arrive before any of that. Sift qualifies every one — screening against Goodlord's own affordability criteria — so only the tenants likely to pass referencing make it to a viewing.
14-day trial · From £149/month · No changes to your Goodlord setup
of viewings booked without pre-qualification result in a failed or withdrawn Goodlord reference
of Rightmove and Zoopla tenant enquiries arrive outside office hours — before your team can screen them
estimated cost of a wasted viewing slot — negotiator time, travel, and void day extended while a suitable tenant waits
Where Sift sits in your Goodlord workflow
Sift lives in the gap that Goodlord doesn't cover — the enquiry stage, before a viewing is booked and before a tenancy is created.
Goodlord only activates after an offer is agreed. Sift catches the 70 enquiries before it.
How Sift pre-screens against Goodlord's referencing criteria
Tenant enquires — Sift responds in 90 seconds
Every Rightmove, Zoopla, or website enquiry triggers an immediate Sift conversation — at any time of day or night. No missed leads, no Monday morning backlog.
Affordability check: 2.5× annual rent rule
Sift asks for employment status and approximate gross annual income. Applicants whose income falls below 2.5× annual rent are flagged before a viewing is booked — matching Goodlord's standard referencing threshold.
Right to Rent pre-check
Sift captures nationality, residency status, and visa category — flagging potential Right to Rent issues before your team invests time in a viewing. Goodlord's digital RTR verification completes the check at the tenancy stage.
Guarantor and move-in date confirmed
If income is borderline, Sift asks whether a UK-resident guarantor is available — capturing this before the viewing so there are no surprises at referencing. Move-in date alignment is confirmed at the same stage.
Ranked shortlist sent to your team
Sift scores every applicant and sends your team a ranked list — hot (passes all criteria), warm (one borderline factor), or cool (likely to fail referencing). Your team books viewings with hot applicants first.
What Sift captures per applicant
Full conversation transcript and GDPR consent record stored for every applicant — visible in your Sift dashboard, exportable via CSV (all plans), and routable into your CRM via Zapier, an outbound webhook, or the REST API on Growth/Scale.
Why Goodlord agencies add Sift
Stop wasting viewings on referencing failures
A failed Goodlord reference means a wasted viewing slot, extended void, and a restart on the applicant search. Sift catches the most common failure reasons — income shortfall, no guarantor, Right to Rent — before the viewing is booked.
Close the out-of-hours gap Goodlord can't fill
Goodlord's referencing flow starts after an offer is accepted — it doesn't help with the enquiries that arrive at 10pm on Sunday. Sift responds to every enquiry immediately, so you're never behind a competitor who picks up first.
No changes to Goodlord, no new processes
Sift sits upstream of your existing workflow. Your Goodlord setup stays exactly as it is — Sift just means the applicants who reach Goodlord are better pre-screened. One script tag on your website. Live in 20 minutes.
Goodlord and Sift: complementary, not competing
| Capability | Sift | Goodlord |
|---|---|---|
| Respond to portal enquiries 24/7 | ✓ | ✗ |
| Pre-screen applicants before viewing | ✓ | ✗ |
| Income vs rent affordability check | ✓ (pre-screening) | ✓ (full reference) |
| Right to Rent initial check | ✓ (flag & audit trail) | ✓ (digital verification) |
| Credit referencing (Experian) | ✗ | ✓ |
| Digital tenancy documents & signing | ✗ | ✓ |
| Rent guarantee insurance | ✗ | ✓ |
| Utilities switching for tenants | ✗ | ✓ |
| Lead scoring and triage dashboard | ✓ | ✗ |
| Zapier / outbound webhook / REST API for routing leads | ✓ (Growth/Scale) | via Goodlord's own API |
Both tools cover different parts of the letting lifecycle. Using them together means the entire journey — from first enquiry to signed tenancy — is handled without gaps.
Simple, transparent pricing
All plans include the widget, SMS, email qualification flow, GDPR consent management, and CSV export. Growth and Scale add Zapier, an outbound webhook, and the REST API for routing leads into your CRM. No annual lock-in.
- 5,000 message credits/mo
- Unlimited lead qualification
- 1 user
- Web, email & SMS channels
- 15,000 message credits/mo
- Unlimited lead qualification
- 3 users
- Custom email domain (£9/mo add-on)
- Weekly auto-scrape
- Zapier, outbound webhook & REST API
- 45,000 message credits/mo
- Unlimited lead qualification
- 10 users
- Custom email domain included
- Full analytics dashboard (Scale)
Save 2 months with annual billing. Credit top-up from £15 per 1,000 credits. See full pricing →
Frequently asked questions
Does Sift integrate with Goodlord?
Not via a native, built-in Goodlord integration — that's on the roadmap. Today, Sift sits upstream of Goodlord in your workflow, qualifying tenants before they reach the point where a Goodlord tenancy is created. Qualified leads land in the Sift dashboard with full transcript, GDPR consent, lead score, and contact details; CSV export is on every plan, and on Growth and Scale you can route those leads into your CRM, helpdesk, or spreadsheet via Zapier, an outbound webhook, or the REST API. Your team then creates the Goodlord tenancy in the normal way for applicants who pass pre-qualification.
Will Sift's income check actually reduce Goodlord referencing failures?
Yes, meaningfully. Goodlord's referencing uses annual income against annual rent as a primary check — the standard threshold is 2.5× annual rent. Sift applies this same calculation during the enquiry conversation: applicants whose income falls below the threshold are flagged before a viewing is booked. Agents using this pre-screen typically see their viewing-to-referencing-pass rate improve from around 60% to above 80%.
Do I need to change anything about how I use Goodlord?
No. Sift doesn't touch your Goodlord setup at all. It operates upstream — handling enquiries before they reach your CRM or Goodlord workflow. Once a pre-qualified applicant reaches the viewing and offer stage, your Goodlord process runs exactly as normal. The only change is that the applicants entering that process are better screened.
Can Sift handle Right to Rent pre-checks for Goodlord agencies?
Yes. Sift captures initial Right to Rent eligibility during the qualification conversation — nationality, residency status, and visa category. This flags obvious ineligibility before your team invests time in a viewing. Goodlord's digital RTR verification product completes the formal documentary check at the tenancy stage; Sift's pre-screen is a first filter that works alongside it.
What does Sift cost compared to Goodlord?
Sift is priced from £149/month (Starter) to £549/month (Scale). Goodlord charges per-tenancy transaction (referencing, signing, insurance) rather than a flat monthly fee, so the two costs are additive rather than competing. Most letting agencies find that Sift's reduction in failed referencing and wasted viewings more than covers its monthly cost within the first 30 days.
Stop booking viewings with tenants who'll fail referencing
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