SalesRook Alternative for
UK Estate Agents
SalesRook and Sift both do AI lead qualification for UK estate agents — but they work at completely different points in the journey. Here's what each does, who each is for, and when you'd use both.
Written by Sift. SalesRook data from public sources and Property Industry Eye coverage as of May 2026.
An AI chat widget that sits on your agency website. When a visitor arrives — whether from Google, social media, a portal profile link, or direct — Sift qualifies them with structured questions before the first callback.
An AI tool that monitors Rightmove and Zoopla for new enquiries, then responds via WhatsApp within 60 seconds — before a competitor agent can call. Signed the Relocation Agent Network in 2026 (90+ agencies).
The fundamental difference: where does the lead come from?
SalesRook and Sift operate at different points in the lead journey. Understanding this distinction makes the choice straightforward.
Leads submitted through Rightmove or Zoopla enquiry forms. A buyer sees your listing on the portal, clicks "Request viewing" or "Email agent," and SalesRook intercepts that enquiry and reaches out via WhatsApp before you've even checked your inbox.
Visitors who land on your agency website — whether they clicked through from your portal profile, found you on Google, came from a Facebook ad, or typed your URL directly. Sift qualifies them before they leave or pick up the phone.
The blind spot most agencies have: Portal enquiries and website visits are not the same pool of leads. An agent can have SalesRook handling Rightmove responses and still be losing every website visitor who browses their listings page at 11pm and leaves without making contact.
SalesRook vs Sift — side by side
| Feature | SalesRook | Sift |
|---|---|---|
| LEAD SOURCE & CHANNEL | ||
| Lead source | Portal enquiries (Rightmove/Zoopla) | Website visitors — any source |
| Communication channel | Website chat widget | |
| Out-of-hours coverage | Yes — 24/7 WhatsApp response | Yes — 24/7 on-site chat |
| Voice AI | No | Not yet (Phase 3 roadmap) |
| QUALIFICATION DEPTH | ||
| Qualification signals | Response speed + follow-up | Chain status, DIP/AIP, buyer scheme, budget, timeline |
| Chain status capture | Not reported as a focus | Primary scoring signal |
| DIP / Agreement in Principle | Not reported as a focus | Yes — DIP vs AIP vs exploring |
| Help to Buy / Shared Ownership | Not reported | Yes — flagged in lead record |
| Lead scoring | Engagement-based | 14-signal UK scoring rules |
| INTEGRATION & COMPLIANCE | ||
| CRM integration | Via webhook | Dashboard + CSV + Zapier / outbound webhook (Growth/Scale) |
| UK GDPR compliance | Yes | Yes — consent gate + ICO audit trail |
| PRICING & SETUP | ||
| Pricing | Contact for pricing | From £149/month — publicly listed |
| Free trial | Not publicly listed | 14-day trial — no card required |
| Setup | Portal account integration | One script tag on your website — under 10 minutes |
SalesRook data from public sources, Property Industry Eye coverage, and salesrook.co.uk as of May 2026. SalesRook qualification depth is inferred from public materials — contact SalesRook for current feature details.
Which should you choose?
- Your main lead source is Rightmove and Zoopla portal enquiries
- You want WhatsApp response automation within 60 seconds of a portal form submission
- Speed-to-portal-lead is your priority — you're losing leads to faster-responding competitors
- Your audience is highly active on WhatsApp
- You want to qualify visitors on your own agency website — 24/7, without a negotiator on call
- You need deeper qualification data: chain status, DIP, scheme eligibility, budget
- You get traffic from Google, social media, or direct referrals — not just portals
- You want structured lead data in a dashboard rather than WhatsApp threads
- You want a publicly-listed price and a trial before you commit
- You're a high-volume agency with significant website traffic and portal listings
- You want no lead left behind — portal enquiries via SalesRook, website visitors via Sift
- The two tools cover separate entry points and don't duplicate each other
Why qualification depth matters
Responding quickly to a portal enquiry is valuable. But knowing whether the buyer is chain-free and has a DIP before you book the viewing is worth more.
Chain status
A chain-free buyer can complete in weeks. A buyer waiting to sell first might complete never. Sift asks the follow-up question that distinguishes "chain-free" from "I need to sell mine first" — before the negotiator picks up the phone. How to qualify property buyers →
Decision in Principle
Buyers say "I've spoken to a broker" in the same tone as buyers who have a formal DIP in hand. The difference determines whether a viewing is worth booking. Sift asks specifically about DIP status and captures the response in the lead record.
Out-of-hours qualification
53% of property enquiries arrive outside office hours. A website visitor at 10pm won't wait until 9am for a qualification callback. Sift qualifies them immediately — so when the negotiator arrives in the morning, the hot leads are already scored. Speed to lead →
Website traffic you're already paying for
Every agency spends money driving traffic to their website — Rightmove profiles link there, Google Ads lead there, social media posts link there. Sift converts that traffic into qualified leads rather than letting visitors browse and leave without making contact. Qualifying portal-sourced leads →
Frequently asked questions
What is SalesRook?
SalesRook is a UK AI tool for estate agents that monitors Rightmove and Zoopla enquiries and responds via WhatsApp within 60 seconds. When a buyer submits an enquiry on a portal, SalesRook contacts them automatically — before a competing agent can respond manually. They recently partnered with the Relocation Agent Network, a network of 90+ member agencies.
How does Sift compare to SalesRook?
The tools work at different points. SalesRook captures leads the moment they submit a portal enquiry form. Sift qualifies leads when they visit your agency website — whether they came from a portal profile link, Google search, social media, or direct traffic. SalesRook's strength is speed to portal lead; Sift's strength is deep qualification data (chain status, DIP, buyer scheme eligibility) for website visitors. Many agencies have both and they don't overlap.
Can I use SalesRook and Sift together?
Yes — they cover separate lead entry points with no duplication. SalesRook handles Rightmove and Zoopla portal enquiries via WhatsApp. Sift handles visitors on your own agency website. A high-volume agency would benefit from both running simultaneously. Sift data can be forwarded to your CRM via Zapier or outbound webhook (Growth/Scale plans).
Does Sift integrate with Rightmove and Zoopla?
Sift is a website widget — it qualifies visitors who arrive on your agency website. Leads from Rightmove and Zoopla that click through to your site are qualified by Sift when they land. For qualifying portal enquiries that don't visit your website first, SalesRook is the right tool.
How much does Sift cost compared to SalesRook?
Sift's pricing is publicly listed: Starter at £149/month, Growth at £299/month, and Scale at £549/month. All plans include the website chat widget, UK buyer qualification, lead scoring, and the Sift dashboard. Growth and Scale add outbound webhook and Zapier integration. A 14-day free trial is available with no card required. SalesRook's pricing is not publicly listed — you'll need to contact them directly.
Qualify the website visitors SalesRook doesn't cover
Sift sits on your agency website and qualifies every visitor — 24/7, with full chain status and DIP scoring. 14-day free trial, no card required.
Start Free TrialInstall with a single script tag. Most agencies are live in under 10 minutes.