Stop wasting time on
unqualified buyers
Sift in 34 seconds
From a flood of enquiries to a scored, ready-to-call list. Here is how it works.
Built for real estate agents who value their time
Every feature designed to separate curious browsers from serious buyers ready to close
Budget Qualification
AI asks about budget, financing readiness, and timeline to score buyers automatically. No more time-wasters.
Smart Viewing Scheduler
Qualified buyers get viewing slots instantly. Low-intent enquiries get property details and links automatically.
Property Matching
AI matches enquiries to your inventory based on budget, location, and preferences. Perfect fit, every time.
Web Chat Widget
One embed snippet on your agency site. Visitors chat directly — strongest intent signal, zero third-party approval required.
Property Listings Upload
Property listings uploaded via CSV or Excel. Lead data stays in your dashboard, export to CSV anytime.
UK GDPR Ready
Consent captured before data collection. ICO-aligned retention limits, erasure endpoint, and DPA-ready data handling baked in.
From enquiry to viewing in minutes
Connect Your Inventory
Import your properties with budgets, locations, and availability. Sift learns your portfolio instantly.
AI Qualifies Every Inquiry
Sift asks about budget, mortgage status, chain situation, and timeline. Scores every enquiry automatically. 24/7.
Only Talk to Serious Buyers
Qualified buyers get viewing slots instantly. Curious browsers get property details and links. You focus on closings.
Win more valuation instructions
A vendor enquiry at 9pm is an instruction you'll lose by 9am if a rival responds first. Sift answers every valuation request instantly, capturing the address, whether they want to sell or let, their timeline and motivation, and whether other agents are valuing, then books the market appraisal. You respond first and arrive prepared.
- ✓ Detects sales and lettings valuation enquiries
- ✓ Captures timeline, motivation & competing agents
- ✓ Books the market appraisal and scores the vendor
- ✗ No instant online valuation, your valuer gives the figure in person
The after-hours problem, in numbers
Most enquiries land when your office is closed
Sources: Moneypenny / Sales Rook 2025, Rightmove, Nested, Alto Agency Trends Report 2026
Simple, transparent pricing
One credit wallet. All channels. No surprises.
Free
- Web widget only
- 1 user
- Full AI qualification
- No card required
Starter
- Web widget · Email · SMS
- 1 user
- 14-point UK lead scoring
- GDPR consent capture
Growth
- Everything in Starter
- 3 users
- Zapier integration
- Weekly portal scraping
Scale
- Everything in Growth
- 10 users
- Custom email domain
- Daily portal scraping
14-day free trial on all plans · No card required · Cancel anytime
Ready to stop wasting time on unqualified buyers?
Join UK estate agents using Sift to qualify property enquiries 24/7. Get started free — no credit card required.
Free plan available • No credit card • Upgrade anytime
From the blog
Guides & insights for UK estate agents
Why UK Estate Agents Need AI Lead Qualification in 2026
How AI changes the equation on rising enquiry volumes — and what early adopters are seeing.
The Real Cost of Missed Property Enquiries
UK agents lose an estimated £119m a year to missed enquiries (Alto, 2026). How slow response time silently kills agency growth.
Speed to Lead: Why the First Agent Wins the Buyer
The first agent to respond usually wins the buyer. Here's how to be that agent, 24/7.
Frequently Asked Questions
Everything you need to know about Sift
What is Sift?
Sift is an AI lead qualification widget for UK estate agents. It sits on your agency website and qualifies every visitor 24/7 — capturing chain status, mortgage status (DIP/AIP), buyer scheme eligibility, and a lead score before your team makes the first callback.
How does Sift qualify property leads?
Sift's AI agent has a natural conversation with each website visitor, asking the questions your best negotiator would ask — chain status, mortgage arrangement, timeline, budget, preferred areas, and number of bedrooms. It scores each lead and hands a structured brief to your team so you know exactly who is worth calling first.
Does Sift handle valuation enquiries?
Yes. Sift detects a valuation or market-appraisal enquiry, for sales or lettings, and runs a vendor-specific qualification: property address and postcode, sell or let, timeline, motivation, and whether other agents are valuing. It books the market appraisal and scores the vendor on a valuation-specific rubric. Sift does not give an instant online valuation (no automated £ figure or AVM), your valuer provides the figure in person. See valuations →
Is Sift GDPR compliant?
Yes. Sift collects explicit UK GDPR consent before capturing any personal data. Every consent event is logged with a timestamp and statement version. Lead data is stored on UK-region infrastructure and can be deleted on request. Sift is designed for UK estate agents and is built to ICO standards.
Which UK estate agent CRMs does Sift integrate with?
Sift provides a structured lead dashboard with full conversation transcripts, GDPR consent records, lead scores, and contact details. Leads can be exported via CSV at any time. On Growth and Scale plans, you can connect to 6,000+ apps via Zapier or forward lead JSON to any URL via outbound webhook. Native integrations with leading UK estate agent CRMs are on the roadmap.
Does Sift work with Rightmove and Zoopla leads?
Sift qualifies leads from your agency's own website widget. Property listings are uploaded into Sift via CSV or Excel, and the AI agent uses them to match enquiries from your website visitors.
How long does it take to set up Sift?
Most agencies are live in under 10 minutes. You paste a single script tag into your website, configure your agent's personality and property focus in the Sift dashboard, and the widget goes live immediately. No developer required, no CRM migration needed.
How much does Sift cost?
Sift starts at £149/month on the Starter plan (5,000 credits/month). Growth is £299/month (15,000 credits) and Scale is £549/month (45,000 credits). Credits are shared across all channels — web widget, email, and SMS. All plans include a 14-day free trial with no credit card required.